The love arrows that are thrown by Big Data

Let’s see how the love arrows that are thrown by Big Data work. Today, flirting has been converted into more of a personal data transfer and an algorithmic game. This is because, many dating apps such as Tinder are the ones that are most chosen by singles to flirt. However, most of its users don’t […]
How descriptive models work

How descriptive models work Descriptive models are used to quantify data relations and create segments. From this segments, publicity and personalised offers can be created. For example, for Trump’s presidential campaign, data analysts determined millions of individual profile types. Here’s where the controversial case of Facebook and Cambridge Analytica comes up. With these profiles, the […]
First Steps in Data Visualization

Let’s talk a bit about the first steps in data visualization. Data visualization is the graphical representation of data and information. By using visual elements such as tables, graphics and maps, data visualization tools provide an accessible way of seeing and understanding tendencies, atypical values and patterns in data. In the big data world, data […]
Three key roles in the Big Data universe

What do data scientists, data engineers and data architects do? Three key roles in the Big Data universe: data scientists, data engineers and data architects are three professions or roles that are usually confused with each other. The tasks that they carry out are pretty different. However, in the case of data scientists, and data […]
Data Driven Culture

What does it involve? Data driven culture involves taking decisions based on data. This kind of culture is established when a company is able to organize its processes and metrics building them on real data, and leaves aside decision making based on intuition or past experience. However, a data based organization does not only require […]
