How to integrate a data science team to my company
How to integrate a data science team to my company As our data science team and our company needs grow, it’s necessary to create a completely new department that must be organized, controlled, monitored and administrated. This big organizational change suggests that a new group must have more established roles and responsibilities. This must all […]
How descriptive models work
How descriptive models work Descriptive models are used to quantify data relations and create segments. From this segments, publicity and personalised offers can be created. For example, for Trump’s presidential campaign, data analysts determined millions of individual profile types. Here’s where the controversial case of Facebook and Cambridge Analytica comes up. With these profiles, the […]
Data Driven Culture
What does it involve? Data driven culture involves taking decisions based on data. This kind of culture is established when a company is able to organize its processes and metrics building them on real data, and leaves aside decision making based on intuition or past experience. However, a data based organization does not only require […]